Sales and self: The non-economic value of selling the fruits of one's labor

Researchers from Technical University of Munich, University of Vienna, Erasmus University, WU Vienna University of Economics and Business, and Cornell University published a new paper in the Journal of Marketing that suggests that the rise of people selling their self-made products on electronic platforms cannot be explained by a desire to make money. The research finds that selling self-made products increases individuals’ happiness beyond any economic returns from sales.

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