Innovation language benefits female entrepreneurs in reward-based crowdfunding

Gender bias against women in entrepreneurial finance is turned on its head in the context of reward-based crowdfunding, according to new research published in the Strategic Entrepreneurship Journal. Specifically, female crowdfunding entrepreneurs can actually profit from using more innovation language when launching campaigns in male-typed categories, which implies that women may have more freedom to resist traditional gender stereotypes in the case of reward-based crowdfunding.

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