Q&A: Expert discusses political advertising in the 2024 election

Steve Caplan is no stranger to the high-stakes world of political advertising. With over 20 years of experience at the intersection of politics, advertising and marketing, Caplan brings real-world experience to his teaching at the USC Annenberg School for Communication and Journalism. An adjunct instructor, Caplan currently teaches a course on political advertising in the 2024 election.

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