Since at least Aristotle, writers and scholars have debated what makes for a great story. One of them is Samsun Knight, a novelist who is also an economist and assistant professor of marketing at the University of Toronto’s Rotman School of Management. With a scientist’s tools, he’s done what previous theorizers have failed to: put theory to the test and demonstrated the key factor for empirically predicting which stories will be snore fests and which will leave audiences hungry for more.
Plenty of ups and downs are key to a great story, research finds
Popular Articles
-
Excessive regulatory burden causes economic harm and can undermine trust in government. Policymakers wishing to ease this should be more mindful of people’s differing responses to rules, says Ph.D. candidate Ritsart Plantenga in his dissertation.This [...]
-
At what stage should people be given the power to overrule AI in the workplace? New research suggests sooner is better.This post was originally published on this site
-
Creating schedules that align with your workforce’s availability while meeting business demands can be a complex and time-consuming task. This is where employee scheduling software comes in—a powerful tool designed to simplify the process, reduce [...]
-
WordPress is the world’s most popular content management system (CMS), powering over 40% of all websites on the internet. This dominance is a testament to its flexibility, user-friendly interface, and the vibrant community of developers [...]
-
In today’s complex and often unpredictable world, security services have become an indispensable part of business operations. From small enterprises to large corporations, the need for comprehensive security measures is more critical than ever. This [...]
-
Website design is a critical aspect of the digital world. It’s the face of businesses, the canvas for creativity, and a crucial touchpoint for user interaction. A great website designer combines technical skills, creative flair, [...]
-
In the world of cloud computing, data security is paramount. According to Ezops Cloud when it comes to Amazon Web Services (AWS), safeguarding your information is vital for protecting your business and your customers. This [...]