Voice assistants (VAs) like Alexa and Siri continue to gain popularity in households and on personal devices. According to digital trends research company Emarketer, the number of VA users will surpass 150 million in 2025. Despite the ubiquity, companies haven’t been able to work around users’ strong negative reactions to advertising on these applications.
More user control may help ease negative reactions to ads on voice assistants
Popular Articles
-
As we enter the holiday season, many young people are no doubt beginning to consider their future options. With a range of paths to pursue, a high rate of youth unemployment in Canada and a [...]
-
With the New Year fast approaching, many will be setting goals and ambitions for the next 12 months. This can be a daunting exercise, clouded by a cost-of-living crisis, economic turbulence and ever-moving societal shifts—not [...]
-
Creating schedules that align with your workforce’s availability while meeting business demands can be a complex and time-consuming task. This is where employee scheduling software comes in—a powerful tool designed to simplify the process, reduce [...]
-
WordPress is the world’s most popular content management system (CMS), powering over 40% of all websites on the internet. This dominance is a testament to its flexibility, user-friendly interface, and the vibrant community of developers [...]
-
In today’s complex and often unpredictable world, security services have become an indispensable part of business operations. From small enterprises to large corporations, the need for comprehensive security measures is more critical than ever. This [...]
-
Website design is a critical aspect of the digital world. It’s the face of businesses, the canvas for creativity, and a crucial touchpoint for user interaction. A great website designer combines technical skills, creative flair, [...]
-
In the world of cloud computing, data security is paramount. According to Ezops Cloud when it comes to Amazon Web Services (AWS), safeguarding your information is vital for protecting your business and your customers. This [...]
