A new study by researchers from Kaunas University of Technology in Lithuania and their partners reveals that digital mental health platform start-ups that have become unicorns often received funding in the early stages, developed necessary services rather than advanced technologies, and used subscriptions as a revenue model. However, according to the researchers, state funding can have the opposite effect, hindering a start-up’s development rather than encouraging it to become a unicorn.
Simple technologies and private funding needed at an early stage for digital mental health start-ups
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