Say a local concert venue wants to engage its community by giving social media followers an easy way to share and comment on new music from emerging artists. Rather than working within the constraints of existing social platforms, the venue might want to create its own social app with the functionality that would be best for its community. But building a new social app from scratch involves many complicated programming steps, and even if the venue can create a customized app, the organization’s followers may be unwilling to join the new platform because it could mean leaving their connections and data behind.
Graffiti framework lets people personalize online social spaces while staying connected with others
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