Promoting women’s ownership in wineries can boost sales among the largest group of U.S. wine consumers, who happen to be women. Messages like “proudly made by a woman winemaker” increased women’s intentions of purchasing wines, particularly when the label’s artwork reinforced the point with feminine gender cues such as flowers. Women were also willing to pay higher prices for those wines, according to the research from Washington State University and Auburn University.
Women more likely to choose wine from female winemakers
Popular Articles
-
What do you envision when you think of meekness? You probably see a mousy doormat, someone sheepishly acquiescing to the will of the stronger. When Jesus says, “Blessed are the meek, for they shall inherit [...]
-
Artificial intelligence is rapidly making intellectual work and social interaction easier, but that ease may come at a substantial psychological cost, according to researchers from the University of Toronto. In an article published in Communications [...]
-
In South Florida’s super steamy, storm-prone environment, mold isn’t just some cosmetic nuisance—it’s a potential health hazard lurking in homes after leaks, floods, or prolonged humidity. In this region of the country, common indoor molds [...]
-
In the sun-drenched corridors of Palm Beach, FL wealth management, where portfolios gleam as brightly as the Atlantic horizon, savvy investors are eyeing a timely pivot: liquidating silver and gold holdings amid one of the [...]
-
Modern business rewards bold action and fast adaptation. Every industry faces rapid shifts in customer needs, new competitors, and sudden advances in tech. Leaders who ignore this reality lose ground fast. Those who invest in [...]
-
Website design is a critical aspect of the digital world. It’s the face of businesses, the canvas for creativity, and a crucial touchpoint for user interaction. A great website designer combines technical skills, creative flair, [...]
-
In the world of cloud computing, data security is paramount. According to Ezops Cloud when it comes to Amazon Web Services (AWS), safeguarding your information is vital for protecting your business and your customers. This [...]
