It might date back to the ancient Greeks, but the concept of “everything in moderation” still holds true for today’s users of goal-setting apps. In a paper in the Journal of Marketing Research, a team from the University of Technology Sydney (UTS) Business School, Deakin University and Technical University of Munich analyzed behavioral data from an Australian investment app to determine what keeps users motivated and engaged.
Goal-setting apps can backfire if goals are too easy—or too hard
Popular Articles
-
Is your phone use hurting your relationship? A study from researchers at the University of Connecticut and Columbia University published in the Journal of Social and Personal Relationships suggests it might be.This post was originally [...]
-
The spread of a particular genre of music reflects the borders between medieval empires in Europe. This is shown by a study conducted by a musicologist at the University of Würzburg, appearing in Transactions of [...]
-
Creating a cohesive dining space in a Toronto home often requires a delicate balance between established architecture and personal style. One of the most effective ways to achieve a custom, high-end look is by moving [...]
-
In South Florida’s super steamy, storm-prone environment, mold isn’t just some cosmetic nuisance—it’s a potential health hazard lurking in homes after leaks, floods, or prolonged humidity. In this region of the country, common indoor molds [...]
-
In the sun-drenched corridors of Palm Beach, FL wealth management, where portfolios gleam as brightly as the Atlantic horizon, savvy investors are eyeing a timely pivot: liquidating silver and gold holdings amid one of the [...]
-
Website design is a critical aspect of the digital world. It’s the face of businesses, the canvas for creativity, and a crucial touchpoint for user interaction. A great website designer combines technical skills, creative flair, [...]
-
In the world of cloud computing, data security is paramount. According to Ezops Cloud when it comes to Amazon Web Services (AWS), safeguarding your information is vital for protecting your business and your customers. This [...]
