Who should you target, and when, to maximize the impact of your message? New research uses mathematical models to show that targeted influence is significantly more effective than random persuasion. In social networks, certain individuals […]
A woman strolls into a grocery store, thinking about grabbing some apples. Before she even reaches the produce aisle, a security camera has scanned her face. Whether the system is checking for shoplifters or simply […]
Workplace hearing loss is one of the most common work-related illnesses. While hearing loss is preventable with earplugs, they can be uncomfortable, and users often remove them despite the risks. Low-frequency sounds, such as rumbling […]
Half of the world’s largest digital platforms fail to meet minimum standards of transparency regarding the advertising they carry. This is one of the main findings of the study Data Not Found carried out by […]
In a new analysis, two UCL researchers argue that the present system used to allocate billions in research funding was designed for a world without AI agents and may no longer be fit for that […]
People are known to implicitly create connections between different things or ideas in their mind, some of which can influence how they perceive others, themselves and the world at large. These implicit biases have been […]
As female leaders continue to face heightened scrutiny in politics and public life, new research from Monash University reveals female candidates face distinct constraints in how they communicate with voters. The study is published in […]
Social media posts are a double-edged sword for public agencies that respond to emergencies such as wildfires. New research from the University of Waterloo shows that while posts by citizens who see emergencies in the […]
Australia unveiled draft laws on Tuesday that would tax tech giants Meta, Google and TikTok unless they voluntarily strike deals to pay local outlets for news.This post was originally published on this site
Hundreds of millions of people consult artificial intelligence chatbots on a daily basis for everything from product recommendations to romance, making them a tempting audience to target with potentially below-the-radar advertising. Indeed, our research suggests […]
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