A study conducted by researches from Ocean University of China, published in Financial Innovation, presents a novel model to investigate the role of emotions in charitable crowdfunding. Grounded in emotional contagion theory and language-mediated association theory, this research develops a framework to examine how textual and facial emotions affect crowdfunding outcomes. The research team first collected a comprehensive dataset by observing the facial expressions of campaign initiators and analyzing the emotional content of their narratives.
Text and facial expressions drive success in charitable crowdfunding
Popular Articles
-
Situated at the junction between Africa and Asia, Gaza is a critical archaeological landscape. But the region’s heritage is currently facing an unprecedented risk of loss.This post was originally published on this site
-
Teachers’ jobs involve more than just teaching the required curriculum. A significant part of their role includes providing emotional support to their studentsThis post was originally published on this site
-
Creating schedules that align with your workforce’s availability while meeting business demands can be a complex and time-consuming task. This is where employee scheduling software comes in—a powerful tool designed to simplify the process, reduce [...]
-
WordPress is the world’s most popular content management system (CMS), powering over 40% of all websites on the internet. This dominance is a testament to its flexibility, user-friendly interface, and the vibrant community of developers [...]
-
In today’s complex and often unpredictable world, security services have become an indispensable part of business operations. From small enterprises to large corporations, the need for comprehensive security measures is more critical than ever. This [...]
-
Website design is a critical aspect of the digital world. It’s the face of businesses, the canvas for creativity, and a crucial touchpoint for user interaction. A great website designer combines technical skills, creative flair, [...]
-
In the world of cloud computing, data security is paramount. According to Ezops Cloud when it comes to Amazon Web Services (AWS), safeguarding your information is vital for protecting your business and your customers. This [...]
