“One in three people would rather deep clean their bathroom—deep clean with rubber gloves and everything—rather than check their savings,” according to AJ Coyne, chief marketing officer at online bank Monzo. While this might sound like marketing hyperbole, it reflects a profound truth about our relationship with financial information: many of us actively avoid looking at our bank balances when we fear bad news.
Why people would rather clean the toilet than check their bank balance—and the spending problems this leads to
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