Researchers from Imperial College Business School and University of Leeds published a Journal of Marketing study that examines the impact of BNPL installment payments on retail sales. The study is titled “Buy Now Pay Later: Impact of Installment Payments on Customer Purchases” and is authored by Stijn Maesen and Dionysius Ang.
Buy now, pay later installment payments increase retail spending, study finds
Popular Articles
-
Movies often reflect the predominant societal and cultural values at the time they were shot. These values can be expressed in various elements of a film, including the interactions between characters, their communication styles and [...]
-
Migrants in Australia often encounter disinformation targeting their communities. However, disinformation circulated in non-English languages and within private chat groups often falls beyond the reach of Australian public agencies, national media and platform algorithms.This post [...]
-
Many catering companies overlook key aspects of their website design that can significantly boost their online presence. Your website is a vital touchpoint for potential clients seeking catering services, making it essential to showcase your [...]
-
Creating schedules that align with your workforce’s availability while meeting business demands can be a complex and time-consuming task. This is where employee scheduling software comes in—a powerful tool designed to simplify the process, reduce [...]
-
WordPress is the world’s most popular content management system (CMS), powering over 40% of all websites on the internet. This dominance is a testament to its flexibility, user-friendly interface, and the vibrant community of developers [...]
-
Website design is a critical aspect of the digital world. It’s the face of businesses, the canvas for creativity, and a crucial touchpoint for user interaction. A great website designer combines technical skills, creative flair, [...]
-
In the world of cloud computing, data security is paramount. According to Ezops Cloud when it comes to Amazon Web Services (AWS), safeguarding your information is vital for protecting your business and your customers. This [...]
