A study into the use of deepfake technology in advertising has found that public acceptance of synthetic media generated by artificial intelligence (AI) is closely tied to how familiar someone is with technology and the way such content is framed. The research, published in the International Journal of Artificial Intelligence Governance and Human Rights, raises questions for regulators and advertisers alike regarding transparency and trust.
Why deepfake ads may win trust faster when framed as ‘artificial media’
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