German consumers consider paper-based packaging to be particularly environmentally friendly. Nevertheless, they tend to be skeptical about innovative products such as paper-based bottles. This is shown by a recent study by the University of Bonn and Forschungszentrum Jülich. Almost 3,000 women and men from all over Germany were surveyed for the study. The results have now been published in the journal Food Quality and Preference.
Study examines how the type of packaging influences purchase intention
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