Overuse of social media can drain your time and energy. Even with that, you might have a bad result to show for your effort. Gigi Catalin Neculai is sharing helpful tips for making more productive results on social media:
Neculai Gigi Catalin Says: Always Start with a Social Media Strategy
There are so many aspects of social media that you have to get right. But without a social media strategy, you just don’t have a chance. Posting randomly, when you have some spare time or inspiration hits you, it won’t get you very far.
A strategy helps you think and plan how your social media activities will be effective. It allows you to create a strategy that is focused on your business and marketing. Of course, it also helps you keep track of your social media ROI (return on investment) and overall results.
To create an effective social media strategy, you need to consider the following points:
- Write down your goals for social media marketing.
- Create a plan to achieve these goals.
- Select your social media channels.
- Create a social media content calendar.
- Select your social media tools.
- Specify the time for social media activities.
- Put in place a system to track results.
By following all of these essential steps of Gigi Catalin Neculai you will have a strong social media strategy that will help you be more productive with your time while having a massive potential impact on your bottom line.
Use the Right Tools
Tools are created to make your life easier and better. When it comes to social media, tools are an absolute must. Only by using tools every step of the way, from creating content to managing your social media, can you be effective with your time and also get good results.
With the right social media tools, you can perform social media activities such as:
- Social media scheduling
- Commitment to social media
- Get statistics
- Content creation
- Content curation
- Monitoring of brand and industry mentions
In some cases, you will find tools that can perform most of these functions. Some of them can also help improve collaboration between your team members. Now, you need to understand that the tools you choose will depend on your unique needs.
Some factors that affect your choice are:
- Objectives of social networks
- Social media needs
- Number of team members
Getting the right tools can save you a lot of money and time. In addition, it will increase your productivity and results on social networks. The most important tool you need to have? It is definitely a social media management tool. But since there are so many different options, you can check out this detailed guide on how to choose the right social media management tool for your business to help you out.
Focus on the right channels for your business
You can save more time, energy, and get better results by targeting a few social media. These could be platforms where your potential customers are active.
Another way to select platforms is to analyze the results of your social networks. What channels provide the best return on investment (ROI) for your business? Where do you think the largest and most engaged audiences are?
Organize Your Tasks
You can spend all day on social media, but that’s no guarantee of better social media performance.
A HubSpot study found that marketers spend more than three hours on routine social media tasks each week. When you organize your social media tasks, you end up spending less time and achieving better productivity.
With these 5 good practices by Gigi C. Neculai, your Community Management will serve your notoriety. The fallout will be almost immediate, with increased traffic to your site. Gigi Catalin Neculai is a marketing guru and strategist, working for many companies for the growth of a business.