Emotions drive donation behavior in disease relief projects on a fundraising platform: Study

The digital age has profoundly changed how we communicate as humans. Today, we can regularly interact with people we are unrelated to and unacquainted with in real time across the world. Because of this, individuals can now engage in prosocial behaviors, including cooperating, sympathizing, helping and donating, with complete strangers, but the motivating factors behind these behaviors are poorly understood.

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