Technological advancements and the dynamics of the platform economy make rooting out fraud more complicated than it may seem. With print media circulation and broadcast television viewership in free fall, a lot is riding on the online advertising space being able to take up the slack. The good news is, digital ad spend is booming: The global total for 2025 is expected to surpass $678 billion, at an annual growth rate of nearly 8%.
Online ad fraud is a feature, not a bug
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