Music streaming platforms such as Spotify hold tremendous power over whether fans listen to a musical artist, while social media boycotts have less impact, according to a new Cornell study. Jura Liaukonyte, professor at the Charles H. Dyson School of Applied Economics and Management in the Cornell SC Johnson College of Business, and co-authors analyzed several high-profile controversies involving R&B singer R. Kelly, country singer Morgan Wallen, industrial metal band Rammstein, and rapper and record producer Sean “Diddy” Combs. The work is published in the Journal of Marketing Research.
Music fans separate artists’ controversies from their art, study finds
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