“People hedge all the time,” says Wharton marketing professor Jonah Berger. “Whether we are talking to a boss or a colleague, a salesperson talking to a client, a marketer trying to pitch something or even talking to family members, we often say things like ‘That could work’ or ‘This might be a good approach.’ But how does hedging impact persuasion? And might certain types of hedges be more impactful than others?”
Can hedging make you a better communicator?
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