Private retirement savings are an increasingly important topic in public debate. One popular idea is to phrase savings reminders in one of two ways: either you emphasize what someone stands to lose if they don’t save, or you emphasize what they stand to gain if they do. To date, research into which of the two reminder messages is more effective in terms of influencing people’s efforts to save has produced conflicting results.
Personalized savings reminders can help boost retirement savings
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