Loot boxes and gacha mechanics inside video games offer players random prizes for money. Policymakers around the world are concerned about the risks involved with gambling-like products. The U.S. Federal Trade Commission has argued that failing to disclose the probabilities of winning rare prizes breaches consumer protection law. The EU is expected to soon propose new laws to regulate loot boxes.
Most top mobile games in Japan still don’t fully reveal loot box odds, despite decade-old industry rules
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