Advertising is a combination of art and science, and for a small business competing with big brands, it can be hard—and costly—to develop ads that connect with consumers. But a team of researchers led by […]
A new study in the Journal of Marketing reveals how racial stereotypes tied to emotional expressiveness in campaign images create disparities in donation outcomes on crowdfunding platforms like GoFundMe.This post was originally published on this […]
The back-and-forth shift in climate policy between the Biden and Trump administrations has created uncertainty about future directions related to addressing climate change. A new study in International Studies of Economics has examined the impact […]
A pay structure meant to drive corporate success may be doing the opposite. A new study finds that one of the most common forms of CEO compensation—value-based equity grants—can actually weaken executive motivation and stifle […]
A worldwide field experiment conducted by the National University of Singapore (NUS) Business School has revealed that individuals demonstrate a marked increase in honest behavior when they are offered the option of being monitored and […]
As Canadians prepare to vote in a federal election during a period of global instability marked by trade disruptions, economic uncertainty, and armed conflict, the country’s political leadership remains notably traditional in one key respect: […]
New research from the University of Florida suggests that people who feel powerless at work can overcome their tendency to remain passive by simply reframing their situation as an opportunity rather than a constraint.This post […]
The professional world has no shortage of micromanagers—or, as Penn State School of Labor and Employment Relations (LER) faculty members Craig L. Pearce and Hee Man Park like to call them, “accidental dictators.”This post was […]
For customers who don’t have the freedom to choose where they shop, technological advancements—particularly artificial intelligence (AI) and intrusive personal data collection—are making price discrimination, inflation and lower-quality goods increasingly likely. Vulnerable consumers are most […]
First impressions matter—they shape how we’re judged in mere seconds, research shows. People are quick to evaluate others’ competence, likability and honesty, often relying on superficial cues such as appearance or handshake strength. While these […]
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