Researchers from the University of Bonn have taken a comprehensive look at how scientists study consumer behavior in supermarkets. Their review, published in the International Journal of Consumer Studies, covers everything from real-life grocery stores […]
Years into the grand experiment of personalized digital marketing, most of us have had the experience: You search for a product—or just casually mention it. Suddenly, ads for that exact item stalk you across apps, […]
As digitalization drives banks to shutter more retail branches, the disappearance of these brick-and-mortar facilities has been found to be a significant factor behind the scourge of online scams and identity theft. The causal link, […]
In many countries, austerity is a hard sell. Loans from the International Monetary Fund (IMF) can provide economic stabilization and financial support for developing countries—with conditions. Recipients typically need to restructure their economies, moving away […]
These days, Gen Z appears to be pivoting toward skilled trades, perhaps driven by a desire for “AI-proof” job security. Many young workers now view blue-collar careers as more stable than office jobs in the […]
Research recently published in the journal Information Systems Research finds that giving low-wage workers access to their earned wages before payday can significantly increase saving behavior, financial monitoring and long-term planning. The study found that […]
Employees who are impressed by vague corporate-speak like “synergistic leadership,” or “growth-hacking paradigms” may struggle with practical decision-making, a new Cornell study reveals. Published in the journal Personality and Individual Differences, research by cognitive psychologist […]
A survey of nearly 6,000 UK households warns of a sharp increase in those aged 40–59 years using buy-now-pay-later loans (BNPL). These loans are currently accessed by 18% of UK households (up from 15% in […]
Promoting women’s ownership in wineries can boost sales among the largest group of U.S. wine consumers, who happen to be women. Messages like “proudly made by a woman winemaker” increased women’s intentions of purchasing wines, […]
The COVID-19 pandemic introduced uncertainty, fear, and an unparalleled economic shock, resulting in the most extensive government stimulus package—totaling $2.9 trillion—in U.S. history. According to a new study, those stimulus checks more often went to […]
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