Consumers are more likely to choose a higher-priced item when it’s correlated with messages that emphasize an increase in the product’s positive attributes—rather than a reduction in its negative ones.This post was originally published on […]
New Macquarie Business School research shows CEOs turn to their Chief Technology Officers—not their marketing gurus—when faced with radical innovation decisions.This post was originally published on this site
According to a doctoral dissertation at the University of Vaasa, appealing to personal well-being is a more effective way to reduce clothing consumption than invoking environmental concerns. Essi Vesterinen’s research in marketing reveals that extending […]
How can researchers measure poverty and understand local development needs in places where conventional data collection is difficult or impossible?This post was originally published on this site
Canada’s aging population, combined with increased life expectancy, pose a real challenge for our pension plans. Current and future retirees risk seeing some of their sources of income decline or, at best, stagnate.This post was […]
Surveillance pricing has dominated headlines recently. Delta Air Lines’ announcement that it will use artificial intelligence to set individualized ticket prices has led to widespread concerns about companies using personal data to charge different prices […]
As millions of student loan borrowers settle into the school year, many are stressed about how they’ll pay for their degrees. These students may find that the One Big Beautiful Bill Act, the big tax […]
Sometimes the most valuable thing you can find is something you weren’t even looking for.This post was originally published on this site
A new Monash University study found that women were at higher risk of exhausting their retirement savings than men when relying on the traditional 60/40 investment mix of equities and bonds for a comfortable lifestyle.This […]
A new study from Cornell SC Johnson College of Business reveals that sharing performance information among employees can foster cooperation, but only if the circumstances are right.This post was originally published on this site
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